diff --git a/CI.adoc b/CI.adoc
index aba8edf12..36dd46d89 100644
--- a/CI.adoc
+++ b/CI.adoc
@@ -1,6 +1,6 @@
 = Continuous Integration
 
-image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-jdbc%2Fmaster&subject=Moore%20(master)["Spring Data JDBC", link="https://jenkins.spring.io/view/SpringData/job/spring-data-jdbc/"]
+image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-jdbc%2Fmain&subject=Moore%20(main)["Spring Data JDBC", link="https://jenkins.spring.io/view/SpringData/job/spring-data-jdbc/"]
 image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-jdbc%2F1.0.x&subject=Lovelace%20(1.0.x)["Spring Data JDBC", link="https://jenkins.spring.io/view/SpringData/job/spring-data-jdbc/"]
 
 == Running CI tasks locally
diff --git a/CONTRIBUTING.adoc b/CONTRIBUTING.adoc
index f00759146..740e8bd0b 100644
--- a/CONTRIBUTING.adoc
+++ b/CONTRIBUTING.adoc
@@ -1,3 +1,3 @@
 = Spring Data contribution guidelines
 
-You find the contribution guidelines for Spring Data projects https://github.com/spring-projects/spring-data-build/blob/master/CONTRIBUTING.adoc[here].
+You find the contribution guidelines for Spring Data projects https://github.com/spring-projects/spring-data-build/blob/main/CONTRIBUTING.adoc[here].
diff --git a/Jenkinsfile b/Jenkinsfile
index da1c4a420..635915451 100644
--- a/Jenkinsfile
+++ b/Jenkinsfile
@@ -3,7 +3,7 @@ pipeline {
 
 	triggers {
 		pollSCM 'H/10 * * * *'
-		upstream(upstreamProjects: "spring-data-commons/master", threshold: hudson.model.Result.SUCCESS)
+		upstream(upstreamProjects: "spring-data-commons/main", threshold: hudson.model.Result.SUCCESS)
 	}
 
 	options {
@@ -15,7 +15,7 @@ pipeline {
 		stage("test: baseline (jdk8)") {
 			when {
 				anyOf {
-					branch 'master'
+					branch 'main'
 					not { triggeredBy 'UpstreamCause' }
 				}
 			}
@@ -44,7 +44,7 @@ pipeline {
 		stage("Test other configurations") {
 			when {
 				allOf {
-					branch 'master'
+					branch 'main'
 					not { triggeredBy 'UpstreamCause' }
 				}
 			}
@@ -100,7 +100,7 @@ pipeline {
 		stage('Release to artifactory') {
 			when {
 				anyOf {
-					branch 'master'
+					branch 'main'
 					not { triggeredBy 'UpstreamCause' }
 				}
 			}
@@ -133,7 +133,7 @@ pipeline {
 
 		stage('Publish documentation') {
 			when {
-				branch 'master'
+				branch 'main'
 			}
 			agent {
 				label 'data'
diff --git a/README.adoc b/README.adoc
index 3f5ffdbc4..e0d1eecb2 100644
--- a/README.adoc
+++ b/README.adoc
@@ -1,7 +1,7 @@
 image:https://spring.io/badges/spring-data-jdbc/ga.svg["Spring Data JDBC", link="https://spring.io/projects/spring-data-jdbc#learn"]
 image:https://spring.io/badges/spring-data-jdbc/snapshot.svg["Spring Data JDBC", link="https://spring.io/projects/spring-data-jdbc#learn"]
 
-= Spring Data JDBC image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-jdbc%2Fmaster&subject=Build[link=https://jenkins.spring.io/view/SpringData/job/spring-data-jdbc/] https://gitter.im/spring-projects/spring-data[image:https://badges.gitter.im/spring-projects/spring-data.svg[Gitter]]
+= Spring Data JDBC image:https://jenkins.spring.io/buildStatus/icon?job=spring-data-jdbc%2Fmain&subject=Build[link=https://jenkins.spring.io/view/SpringData/job/spring-data-jdbc/] https://gitter.im/spring-projects/spring-data[image:https://badges.gitter.im/spring-projects/spring-data.svg[Gitter]]
 
 The primary goal of the https://projects.spring.io/spring-data[Spring Data] project is to make it easier to build Spring-powered applications that use new data access technologies such as non-relational databases, map-reduce frameworks, and cloud based data services.