diff --git a/src/main/java/org/springframework/data/web/config/EnableSpringDataWebSupport.java b/src/main/java/org/springframework/data/web/config/EnableSpringDataWebSupport.java
index de6f4e44b..32635ef3a 100644
--- a/src/main/java/org/springframework/data/web/config/EnableSpringDataWebSupport.java
+++ b/src/main/java/org/springframework/data/web/config/EnableSpringDataWebSupport.java
@@ -69,6 +69,7 @@ import org.springframework.util.ClassUtils;
  * @see SpringDataWebConfiguration
  * @see HateoasAwareSpringDataWebConfiguration
  * @author Oliver Gierke
+ * @author Yanming Zhou
  */
 @Retention(RetentionPolicy.RUNTIME)
 @Target({ ElementType.TYPE, ElementType.ANNOTATION_TYPE })
@@ -170,6 +171,7 @@ public @interface EnableSpringDataWebSupport {
 	 * {@link EnableSpringDataWebSupport}.
 	 *
 	 * @author Oliver Drotbohm
+	 * @author Yanming Zhou
 	 * @soundtrack Norah Jones - Chasing Pirates
 	 * @since 3.3
 	 */
@@ -190,8 +192,14 @@ public @interface EnableSpringDataWebSupport {
 				return;
 			}
 
+			Object pageSerializationMode = attributes.get("pageSerializationMode");
+
+			if (pageSerializationMode == PageSerializationMode.DIRECT) {
+				return;
+			}
+
 			AbstractBeanDefinition definition = BeanDefinitionBuilder.rootBeanDefinition(SpringDataWebSettings.class)
-					.addConstructorArgValue(attributes.get("pageSerializationMode"))
+					.addConstructorArgValue(pageSerializationMode)
 					.getBeanDefinition();
 
 			String beanName = importBeanNameGenerator.generateBeanName(definition, registry);
diff --git a/src/test/java/org/springframework/data/web/config/EnableSpringDataWebSupportIntegrationTests.java b/src/test/java/org/springframework/data/web/config/EnableSpringDataWebSupportIntegrationTests.java
index a0fb2bae2..75ca7709d 100755
--- a/src/test/java/org/springframework/data/web/config/EnableSpringDataWebSupportIntegrationTests.java
+++ b/src/test/java/org/springframework/data/web/config/EnableSpringDataWebSupportIntegrationTests.java
@@ -24,6 +24,7 @@ import java.util.List;
 
 import org.junit.jupiter.api.Test;
 
+import org.springframework.beans.factory.NoSuchBeanDefinitionException;
 import org.springframework.beans.factory.annotation.Autowired;
 import org.springframework.context.ApplicationContext;
 import org.springframework.context.annotation.Bean;
@@ -67,7 +68,7 @@ class EnableSpringDataWebSupportIntegrationTests {
 
 	@Configuration
 	@EnableWebMvc
-	@EnableSpringDataWebSupport
+	@EnableSpringDataWebSupport(pageSerializationMode = EnableSpringDataWebSupport.PageSerializationMode.VIA_DTO)
 	static class SampleConfig {
 
 		@Bean
@@ -304,6 +305,10 @@ class EnableSpringDataWebSupportIntegrationTests {
 	void usesDirectPageSerializationMode() throws Exception {
 
 		var applicationContext = WebTestUtils.createApplicationContext(PageSampleConfigWithDirect.class);
+
+		// SpringDataWebSettings shouldn't be registered if pageSerializationMode is default
+		assertThatExceptionOfType(NoSuchBeanDefinitionException.class).isThrownBy(() -> applicationContext.getBean(SpringDataWebSettings.class));
+
 		var mvc = MockMvcBuilders.webAppContextSetup(applicationContext).build();
 
 		mvc.perform(post("/page"))//